Lulu: The App That Assists Girls Make Smarter Dating Decisions
TL;DR: If you’ve ever desired you can evaluate the inventors you date, and/or dudes you know who will make good times, like you evaluate restaurants, then Lulu is going to make all of your aspirations become a reality. Since the first-ever software for women, Lulu is actually bringing the lead-in this market, helping women make better matchmaking decisions and men become better daters.
From Amazon to Yelp, we are in a world in which people love to examine situations. Everyone else can’t wait to talk about their view regarding their most recent meal or perhaps the finally apartment they lived in, exactly what regarding the most recent man they went on a date with?
Well Lulu is the ideal outlet for performing just that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a personal myspace and facebook that provides ladies the opportunity to speed the men they date, advise date-worthy dudes and show individual encounters with scores of some other like-minded females.
Its like talking to your very best friend
Chong and Schwartz got the theory for Lulu after Chong had a memorable all-girls brunch knowledge. From changing stories about careers to Valentine’s Day strategies, she wished she could bottle that sense of camaraderie and put it to great use.
In 2013, that sight became an actuality as Lulu, a space in which ladies can feel secure when talking about their really love lives.
Director of advertising Deborah Singer said it has been quite a few years coming for an application along these lines in the business, specially with referrals getting very popular in other aspects of existence.
“ladies these days have suggestions about all things in their own life⦠yet we don’t get suggestions for anything as essential as connections and dates,” she stated. “We believe’s a remarkably crucial region for females as updated while having information [about] in order to actually make smarter decisions for themselves.”
Whether it is score guys they have eliminated out with, advocating top-quality men to other users or producing pal contacts, Lulu has made a serious impact.
“In my opinion we’re providing another information layer into the online dating area,” Singer stated. “Dating is one thing that doesn’t have that details layer, and in addition we see ourselves as delivering much more information to this market.”
Lulu stands apart off their applications because Chong and Schwartz, as well as everybody about staff, allow their unique personalities shine through, offering off that feeling of speaking with an extremely great girl.
Based on Singer, Lulu is especially well-known among university females, who are in another internet dating ecosystem consequently they are shopping for feminine buddies to visit for suggestions concerning the dudes they’re meeting on university.
Lulu additionally sets the confidentiality and safety of the people very first. The app utilizes fb to make sure that sex, get older (nobody under 17 is permitted to join) and buddies groups.
But don’t think men are not enabled in this girls club
In will, Lulu permitted men to start out using the app when they had been interested in being reviewed.
Male users is able to see their unique total score and which hashtags women are using to explain them, like “#AlwaysHappy” or “#WearsEdHardy.”
However they can also access information that displays exactly how females position them on attributes for example laughter, kissing capabilities and more.
Lulu’s article group even provides guys specialized articles that provide online dating advice about the certain areas needed enhancement in.
Ladies also can ask the men their viewpoints on a number of topics, such as anal sex or creating dedication.
Up until now above one million men have joined, with the average overview being a seven, several also check out the software three times daily.
“We saw there ended up being a proper cravings from dudes to types of enjoy statistics by what women happened to be stating about them,” Singer stated. “our very own objective will be really assist men enhance. Just like you would make use of Bing statistics on the web site to enhance it, this is method of Google Analytics for men.”
Generating a secure, positive environment for all
Unlike websites like Yelp or TripAdvisor, Lulu does not allow females to write available comments inside their critiques.
Women can be given multiple-choice options when reviewing the men and various other ladies can agree or differ utilizing the analysis, which Singer mentioned promotes an optimistic atmosphere additionally keeps the reviews from becoming needlessly mean.
“We’re rating individuals â we are rating dudes. We know that is a sensitive and painful and provocative thing getting carrying out, and then we want to do it in a thoughtful way and in a constructive method,” she mentioned. “We heard through the very start from ladies they did not wish to be a part of some thing mean, so we chose this particular structure would preserve that atmosphere.”
Lulu uses that exact same structure someday when growing some other well-known verticals like charm, vacation or company.
“you want to go to a place in which women are arriving at Lulu and it is variety of their particular primary destination for obtaining details from other ladies,” Singer said. “we are really dedicated to the merchandise and continuing to create how to assist females share further and acquire guidelines.”
So if you’re prepared unleash your girl chat, down load Lulu (for free!) inside application Store or Bing Gamble.